Does strategic return promote word-of-mouth recommendation?
We find that the word-of-mouth recommendation of consumers with strategic return behav-ior is significantly higher than that of consumers without strategic return behavior. More specifically,
Ambience and Word of Mouth Recommendation: Evaluating the
Little is known about the impact of ambience on customers'' emotions, satisfaction, and word of mouth recommendation within the context of coffee shops. This study examined the relationships among ambience, emotions, customer satisfaction, and word of mouth recommendation in a coffee shop setting. A total of 303 visitors at 5 coffee shops in a
Influences on Consumer Use of Word-of-Mouth
It is argued that strong ties bear a more significant influence on the receiver''s behavior than weaker ties due to the frequency and perceived importance of social contact among strong-tie
Word of Mouth Opportunity: Why Recommendation Likelihood
Researchers and practitioners alike rely extensively on recommendation likelihood measures to understand customer loyalty and, more explicitly, expected positive word-of-mouth (PWOM).
Perceived Influence of Word-of-Mouth Recommendation on
perceived influence of word-of-mouth (WOM) recommendation and its antecedents. We conducted a survey with sports consumers who had received a WOM recommendation to watch a sporting event and actually
Word of Mouth in tourism: Reflections and Directions
The results showed three types of rationalities: word-of-mouth, expert recommendation and independent online evaluation. We also found that social, technological, generational and cultural
Capturing dynamics in the value for brand recommendations from word
Consumer word of mouth (WOM) about brands is an important concern for marketing managers. Extant research reports that consumers prefer and trust WOM recommendations more than traditional marketing communications (Nielsen, 2015) and that WOM can be more effective at persuasion than can traditional marketing communication channels
Item Recommendation for Word-of-Mouth Scenario in Social E
The problem of word-of-mouth recommendation is brand new but important, with the following three challenges: Ternary Relation Modelling: Different from traditional recommendation problem with only user-item binary relation, word-of-mouth recommendation is based on ternary relation composed of sharer, item and receiver. As a result, existing
Leveraging Online Word of Mouth for Personalized App Recommendation
The popularity and development of mobile devices and mobile apps have dramatically changed human life. Due to the tremendous and still rapidly growing number of mobile apps, helping users find apps that satisfy their demands remains a difficult task. To address this problem, we propose a personalized mobile app recommender system based on the textual data of user reviews on
(PDF) Is It Effective for Companies to Pretend to Care
In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers'' decision-making. Enterprises increase consumers'' willingness to recommend
Word of mouth
Word of mouth is an effective method of marketing since the recommendations are coming from someone familiar—possibly who has had good experiences—and therefore gain a greater element of trust. The origins
创新顾客心理所有权、关系质量对口碑推荐行为的影响-【维普期刊
MORE Based on social cognitive theory and relationship marketing theory,this paper explores the influence of innovating customer''s psychological ownership and relationship quality on word-of-mouth recommendation behavior.Based on the analysis of 364 valid questionnaires by SPSS 21.0 and Amos 22.0,the results show that:innovating customer''s psychological ownership has a
(PDF) Word of Mouth: A Literature
and choice got a ected by word-of-mouth with reference to the service industry. is study aimed to extent the theory of reasoned action (TRA) model by including positive
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION
Researchers and practitioners alike rely extensively on recommendation likelihood measures to understand customer loyalty and, more explicitly, expected positive
【英語表現】「word of mouth」の意味とは？ネイ
word of mouthを使った例文. ではさっそく例文をみてみましょう。 We get most of our work through word-of-mouth recommendations. →私たちは、ほとんどの仕事をクチコミで推薦していただいています。 引
Item Recommendation for Word-of-Mouth Scenario in Social E-Commerce
Social commerce, which is different from traditional e-commerce where people purchase products via initiative searching or recommendations from the platform, transforms a social community into an inclusive place to do business by enabling people to share products with their friends. A user (<i>sharer</i>), can share a link of a product to their social-connected
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION
A new, three-item scale for Word-of-Mouth (WOM) opportunity was developed using questions regarding how often the respondent''s life presented opportunities to talk about the service
Does strategic return promote word-of-mouth recommendation
the word-of-mouth recommendation of consumers with strategic return behav-ior is signicantly higher than that of consumers without strategic return behavior. More specically, this impact is achieved through improved consumer satisfaction. In addition, the positive eect of strategic return on word-of-mouth by increasing
(PDF) The Influence of Social Exclusion Types on Individuals
The type of social exclusion can lead to different psychological needs of individuals, and, thus, affects the tendency of word-of-mouth (WOM) recommendation. There are three experiments in this
创新顾客心理所有权、关系质量对口碑推荐行为的影响-【维普期刊
MORE Based on social cognitive theory and relationship marketing theory,this paper explores the influence of innovating customer''s psychological ownership and relationship quality on word-of-mouth recommendation behavior.Based on the analysis of 364 valid questionnaires by SPSS
Does strategic return promote word-of-mouth recommendation?
Consumers commonly rely on electronic word‐of‐mouth (eWOM) to inform their purchase decisions. The purpose of this study is to investigate when and why repeat purchase
How does innovative customer knowledge influence electronic
This conclusion indicates that innovative customers generate electronic word-of-mouth recommendation behaviors precisely to obtain professional identity (positive
Haenlein Libai 2017 Seeding Referral and Recommendation
haenlein-libai-2017-seeding-referral-and-recommendation-creating-profitable-word-of-mouth-programs - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
Word-of-mouth recommendations
Word-of-mouth and social media. Word-of-mouth and social media are significant forces in the consumer marketplace. Word-of-mouth is the most trusted source of information for consumers around the world according to many studies and there is now measurable proof that social voice drives product sales both directly and indirectly.
A Gamified Word of Mouth Recommendation
Another notable study is Hajarian and Hemmati''s [10] which developed a word-of-mouth recommendation system that applied gamification techniques. The system was deployed on an e-commerce website
Seeding, Referral, and Recommendation: Creating Profitable Word
In recent years, word-of-mouth (WOM) marketing has been the subject of considerable interest among managers and academics alike. However, there is very little common knowledge on what drives the
A Gamified Word of Mouth Recommendation System for
A Gamified Word of Mouth Recommendation System for Increasing Customer Purchase Mohammad Hajarian 1,2 Sara Hemmati 2 1 Department of Computer Science, Universidad Carlos III de Madrid,
A Gamified Word of Mouth Recommendation
Finally, the fifth section discusses the effectiveness of the proposed recommendation systems and concludes this paper by giving some suggestions for future works. B. Word of mouth Word of mouth is an informal way to
Influences on consumer use of word-of-mouth recommendation
Hypotheses are tested using data collected in an extensive field study with consumers. Two paths or routes of influence on the use of recommendation sources are proposed and confirmed in
Capturing dynamics in the value for brand recommendations from
Consumer word of mouth (WOM) about brands is an important concern for marketing managers. Extant research reports that consumers prefer and trust WOM
What is Word of Mouth Marketing? Types, Benefits
Types of Word of Mouth Marketing. Word of mouth marketing encompasses various strategies aimed at leveraging personal recommendations and influencing purchasing decisions. Here are some key types: Genuine
Capturing dynamics in the value for brand recommendations from
Our investigation provides important managerial insights into which types of WOM influence consumer brand recommendations, while also providing nuanced insights for
The Impact of Self-Continuity on Fans'' Pride and Word-of-Mouth
The aim of this study was to examine the effect of self-continuity messages on fans'' pride and word-of-mouth recommendations (WOM), and whether messages regarding sport team performance and
Firm-Created Word-of-Mouth Recommendation: is it
With the aim of measuring the factors that influence acceptance of a wordof-mouth (WOM) recommendation, we propose a model able to relate and measure the impact of elements on acceptance of
How to Activate the Power of Word of Mouth and Personal Recommendation
Understanding the impact of word of mouth Word of mouth is the organic process of sharing information and opinions about products or services between individuals. This can happen in person or through digital channels like social media and review websites — the latter two being now the most prominent channels for opinion and recommendation
Influences on Consumer Use of Word-of-Mouth Recommendation Sources
6. Stewart et al. (1985) found the following source options cited by subjects: (1) friends and neighbors, (2) other family members, (3) other physicians, (4) previous encounters with the doctor as a patient, (5) encounters with the physician other than as a patient, (6) phone directory, (7) government agencies, or (8) local medical societies.
word-of-mouth
未在Chinese论坛中找到有关"word-of-mouth"的讨论 <by / through> word of mouth - English Only forum by word of mouth - English Only forum by word of mouth on social media - English Only forum keep working on the word of mouth - English Only forum online word of mouth - English Only forum savvy promotion and from urgent word-of-mouth - English Only forum
Word of mouth recommendation
Providing a great product or service is by far the best way to prompt word of mouth recommendation. However, there are strategies you can put in place to encourage word of mouth of recommendation. 7 tips to increase word of mouth recommendation. Be extraordinary. Go out of your way to do something extra special and wow your customer.
Leveraging Online Word of Mouth for Personalized App Recommendation
Apart from the interaction activities, a variety of heterogeneous data sources have been applied to quantify app similarity. For example, Lin et al. [20] extracted the topic distribution from
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